Feb 20, 2019
Rob Griffin,
Co-Founder and Chief Technology Officer, Tovo Labs brings years of
experience working in the digital media world to creating more
robust political and advocacy campaigns. We talk about
micro-targeting fundraising appeals, overcoming the stigma of using
big data by using it in an appropriate way to inform and persuade,
piercing the media bubble, best practices for digital targeting,
and optimizing digital ad experiences with constituents across all
media.