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Digital Politics with Karen Jagoda


Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda.  Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, fundraising, persuasion and getting out the vote. 

Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile. 

This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.

 

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Sep 28, 2016

Mark Failla, Director of Political Sales, D2Media Sales a joint venture between DIRECTV and DISH, explains how they are able to target political ads to specific households while maintaining privacy, manage the frequency of viewed impressions, and work with Democratic TargetSmart Voter and Republican i-360 Voter files.  This is a solution that shows the convergence of digital, broadcast tv, and cable for media buyers trying to reach voters.

@TargetSmart

D2MediaSales.com